Lucozade x
Jude Bellingham

Lucozade decided they were going to bring back the iconic Lucozade tri-bottle, cue nostalgia overload. But this time they were going to put Jude’s face on it, the first time they had ever put an athlete on the tri bottle. The ultimate aim of the content was to sell as much of them on amazon as possible, so what better way to show it off than a tongue in cheek infomercial, with content creator Morph. 

The Results: 2.4m views along with the product having to be removed from Amazon as they couldn’t fulfil orders.