ATP
Get To Know

With the anticipated launch of the new tennis focused Netflix series Break Point, ATP wanted to leverage the increased awareness in tennis to engage a new audience of fans around the sport. Our challenge was that no one new the stars themselves. So we created a series of seven bespoke films, one for each of our protagonist, allowing new fans of the sport to Get To Know them a bit better ahead of the series launch.

The films were a success allowing ATP and the players themselves to celebrate the launch of the Netflix show, demystify the sport for new fans and showcase the players’ personalities.