MLB London Series

The London Series saw the world’s most iconic baseball teams - the New York Yankees and the Boston Red Sox - play two games in Europe for the very first time. 

We Are Social deliver an event approach that allowed quality content to be published at speed while also providing a unique perspective on an event already being covered by MLB US, BT Sport, BBC and ESPN.

‘Access All Areas’ content lived across MLB London’s IG Stories and other social channels, captured through the lens of style, food, fans and music to excite a UK audience new to baseball..

Two content crews captured the event, turning around content in hours, while the on-site editorial war room reacted to key moments in real-time.

High profile stars including Raheem Sterling, Prince Harry and Meghan, and Spike Lee all helped to drive further awareness of the event, making it one of the sporting events of the summer.

• 120 ‘AAA’-style Instagram Stories across the weekend, with 80% retention rate

• 1.7m video views across MLB London channels 

• 170m earned impressions from the Series

• #LondonSeries trended globally, in the US and in the UK over the weekend

• Recognised as ‘the most complete content production at an event’ that MLB had ever seen