Salah Speeder

We were challenged with creating hype around the launch of limited edition X19 boots worn by Mo Salah.

On average 16-19 year olds scroll the length of a football pitch on Instagram every day. So we turned Salah into a character controlled by scroll gestures and accessed by swiping up from an IG story. Hitting Mo’s top speed unlocked a link to buy limited edition boots driving e-com via social engagement. We launched via IG stories after Mo had a stand-out weekend performance to build on his hype.

Highlights: 547% above target click throughs from social to .com