Lay’s
Messi CGI OOH

Ahead of the 2023 Ballon D’or Lays asked us to think about how they could celebrate if their brand ambassador Leo Messi was to win it for the eighth time. We weren’t able to talk about the Ballon D’Or itself or use any imagery of the trophy, so what could we do? Well the answer was simple, jumping on the fake giant OOH trend sweeping social we decided to place a giant bag of Lay’s G.O.A.T’s Cheese flavoured crisps right in front of the Eiffel Tower (the ceremony took place in Paris). The fans and social loved it with it going on to become the best performing piece of branded content on Messi’s social channels that year.